JSM Music Goes Global - Creates Soundtrack for Fourth Annual Clinton Global Initiative

JSM Music Creates Soundtrack for Fourth Annual Clinton Global Initiative

AUSTIN, Texas--(BUSINESS WIRE)--JSM Music, the commercial music production giant responsible for thousands of commercials for some of the world’s biggest brands, is going “Global.” JSM Austin has created and donated 23 pieces of custom-scored music which will essentially comprise the soundtrack to the fourth annual Clinton Global Initiative conference in New York, September 21-25.

Joel Simon, CEO of JSM Music, says, “All of us at JSM are very proud to be involved in this endeavor. It is a very important grand mission and a supremely worthy cause. Regardless of ones partisan political affiliation, CGI stands on higher ground supporting a non-partisan unified world affiliation. Given the world climate we all currently live in, I felt lending our talent and resources was the least we could do to help.”

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BILLBOARD - JINGLES BACK IN FAVOR WITH ADVERTISERS - JSM MUSIC JOEL SIMON

Joel Simon, CEO/president of New York music production company JSM Music, sees the transition from the jingle to the music used in today's commercials as a reaction to the polished structure of the jingles of old. "What happened isn't that music changed. Those jingles were incredibly musical," he said. "The marketers, advertising agencies and the brands felt that it was time to grunge (or) dirty it up."

Today, music houses rarely, if ever, create what would be considered a traditional jingle. They're more likely to take a piece of contemporary music and customize lyrics that evoke the product. JSM Music, for example, does the music for Kay Jewelers ads, which always include the sung line, "Every kiss begins with K," and "Come and get your love" for phone maker Alltel.

"It's not that I don't do jingles -- it's just that I don't do things called 'jingles,"' Simon said. "It's the same music, just a different approach."

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Joel Simon Added to JigSaw Directory

Updated information added to JigSaw directory. Click here to see it.

Joel Simon - 2007 40 Under 40 - Crain's New York Business Rising Stars

In high school, Joel Simon wanted to be a rock star; at Cornell University, a lawyer. But his epiphany came seven months into a what-the-heck job he’d taken writing ad jingles, when 50 mysterious envelopes arrived. “They were all checks,” Mr. Simon says. “Every single one.” They were residuals from a Clorox jingle he’d written for a small commercial music house, JSM Music. Every time it aired, he got paid–more than $70,000 in all. “I had no idea how much money could be made,” the Brooklyn native admits.

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WordPress Blog

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Joel Simon / JSM Music WordPress Weblog

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Joel Simon JSM Music Press Clippings Link

Joel Simon / JSM Music Press Clippings page:

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JSM Music Goes Green with Cutting Edge Website Magazine: Leading Commercial Music Company Continues to Define Its Brand with Style and Vision

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NEW YORK--(BUSINESS WIRE)--JSM Music (www.jsmmusic.com), the largest commercial music production company in America, has partnered with GreenerMags by FirstRide to create eco-friendly, state-of-the-art online magazines.

GreenerMags by FirstRide (www.GreenerMags.com) is a new way to design, publish and share a“magazine” experience while being environmentally friendly. As a design-driven platform for interactive magazine content, FirstRide sees its partnership with JSM as the first step in creating a much wider social and professional network. Without resorting to conventional PDFs or Flash, GreenerMags’ platform is wholly unique.

Says Sue Garibaldi of Communication Arts Magazine, “I LOVE THIS…the[GreenerMags] interface is without equal.”

“Embracing new ideas has always been a compelling philosophy at JSM Music. Being part of ground-breaking collaborations is a constant practice. When Grant and I discussed the idea of building an interactive magazine on his GreenerMags platform for jsmmusic.com, I saw its potential immediately. This new JSM website is so astonishing that before one note of our music can be heard, the creative experience for our visitors had already begun visually and interactively, online,” says Joel Simon, President and Founder of JSM Music.

JSM Music is the largest commercial music production company in America producing music for some of the world’s best known advertisements. Joel Simon and JSM have been featured in Billboard, Crain’s New York Business, Creativity, New York Post, Adweek, Advertising Age, New York Times, and countless others.

The company and its talent pool have garnered countless gold and platinum records, Grammys, Emmys and every advertising award imaginable. Their recent advertising campaigns include projects featuring Mary J. Blige, TI, Kelly Clarkson Fat Joe, LL Cool J, and Eve.