Joel Simon - 2007 40 Under 40 - Crain's New York Business Rising Stars

In high school, Joel Simon wanted to be a rock star; at Cornell University, a lawyer. But his epiphany came seven months into a what-the-heck job he’d taken writing ad jingles, when 50 mysterious envelopes arrived. “They were all checks,” Mr. Simon says. “Every single one.” They were residuals from a Clorox jingle he’d written for a small commercial music house, JSM Music. Every time it aired, he got paid–more than $70,000 in all. “I had no idea how much money could be made,” the Brooklyn native admits.

Click here for full text